The first time I learnt of the Atlanta-based National Church of Bey (or “Beyism”); I figured it was more than just a celebrity obsession gone awry. Some have dismissed the group as a joke, but if history is a reliable witness, new religions founded by self-styled gurus whom many thought were comical farce have gained much influence and spread across nations.
While Beyism was greeted with widespread criticism and public outcry in 2014 for mimicking some elements of Christianity, one of its members Taniya Hattersfield, committed suicide beside an altar erected to Beyoncé in her basement. In her suicide note, she offered herself to Beyoncé whom she addressed as her “lord and savior”.
Cults usually revolve around a false deity, false scripture and a worship structure that diverges from the general, orthodox expression, and Beyism meets up with this criteria. Ergo, it’s more than a satirical fringe group.
Cults and new religions don’t just spring up from the blues; they are built on the foundation of pre-existing ones. For instance, the origins of Freemasonry, Wicca, Eckankar, Grail Message and New Age spirituality demonstrate that they have their roots in ancient Babylonian, Egyptian, Greek, Roman, Indian, Celtic, and Native American religions.
Similarly, Beyism has its spiritual dynamics. The founder of the group, “Diva” Pauline John Andrews said:
Deity’s [sic] often walk the Earth in their flesh form. Beyoncé will transcend back to the spirit once her work here on Mother Earth has been completed. As our congregation continues to swell, we ask that you consider what is more real; an invisible spirit on high, or a walking, talking breathing Goddess who shows you her true form daily? Beyoncé spirit is entrancing. We know that she was sent to this place to spread love, peace, and joy. While we do not believe Beyoncé to be the Creator, we recognize that she still sits among the throne of Gods.
Four years after this statement was made, a church in San Francisco, Grace Cathedral held a mass to honour Beyoncé on April 25, 2018. The service featured “hymns” of Beyoncé music, Bible readings, prayer and communion. Rev. Yolanda Norton, a black feminist theologian, says that the service “uses Beyoncé music as a tool to engender positive, empowering conversations about black women.”
These folks are simply repeating old concepts with new words. The worship of “the divine feminine” is not novel; it’s a concept crystallized into various cultures for centuries. Bey devotees may couch their version with modern feminist clichés but the weight of cultural signification attached to feminity underlies it:
(1) Pagan cultures viewed women as a metaphor for life and were believed to uphold social balances with physical activities. They are considered to have an intuitive knowledge of how physical and metaphysical energy can be manipulated to change things in the world . Thus, supernatural connotations were attached to women’s bodies.
Their womb was believed to symbolize creation of life and the breasts, motherhood. Artemis of Ephesus is pictured having many breasts symbolizing the regenerative power of nature. Asherah, often depicted nude, was said to nourish kings “from her breasts as they had been by the goddess in Sumeria and Egypt.” 
Most images of African goddesses like Oshun, Idemili, Onishe etc. are also shown with accentuated breasts. In some traditional occult mysteries, like the Ogboni society, members ritually suck the breasts of the brass images (edan) of their mother goddess to receive “blessings.”
(2) Women’s bodies were deemed symbolic of the cosmos hence women’s fertility was also linked to fruitfulness of the land. Ritual sex with women was presumed to stimulate the gods to favour the people with fertility. From this delusion emerged fertility cults with ritual prostitution and wild orgies which made ancient and modern goddess worship appeal to many.
According to a reference work, “By joining in the activities of the cultic sexuality, common people could participate in ‘stockpiling’ fertility energy, which ensured the continuing stability of agricultural as well as human and animal productivity. Archaeological excavations in Canaanite locations have uncovered temples with chambers where sexual activity took place.” 
It must be noted however, that Beyoncé stage persona has already presented the triple forms of the great goddess to her audience: as maiden, mother and crone. That isn’t a coincidence.
Her sensual lyrics, erotic dances and flagrant display of her voluptuous (“bootylicious”) body conveys the image of a wanton, seductive maiden. Her identification as the “queen bee” which feeds and rules over all bees in the hive gives off a motherhood mien. Her introduction of “Sasha fierce”, her alter ego, to the public reveals the dark form of the goddess.
Carl G. Jung, an occult psychologist postulated that there are archetypal images or formularies which existed deep in the subterranean unconsciousness of people – “the Collective Unconscious” – from which humans derive their images of deities. Thus, the Goddess archetype can emerge in any form in the minds of the devotees if it exists in humanity’s consciousness. 
He also believed that myths have a life of their own and that even if they weren’t literally true, if enough people believed in them, they were invested with a formidable, archetypal power of their own. Carl Jung is regarded as a “patron” scholar of Neo-Pagan/New Age movements, because his writings provided much of the philosophical underpinning for modern occultism.
So, it’s common to find initiates of goddess religions claiming to have initially encountered an archetype of the goddess in someone they knew at some point in their lives: a mother, teacher, mentor or a celebrity they loved.
That’s why persons can evolve from their devotion to the Roman Catholic “Virgin Mary” to that of the Yoruba Yemoja or Voodoo Erzulie or vice versa – and in some cases, combine them in syncretic adoration. One archetype makes way for the other.
Thus, it can be deduced that Bey’s devotees worship an archetype of the old pagan goddess. Beyoncé herself has poetically talked of crowning three goddess forms: Yemoja, Oshun and Nefertiti. In other words, she offers them her devotion, dedication and loyalty.
In some pagan systems, “Few goddesses and gods were confined to a single mode of manifestation, since they were immanent [present and involved in all of nature] divinities and could appear in any context that called them forth.” 
Since these deities are believed to symbolize universal principles, processes or life forces, ten different god or goddess forms can emerge from a single one. This is why no limit can be set to the forms of expression the occult takes. It is like “the adulterous woman” in the book of Proverbs, “her ways her unstable, that you cannot know them” (Prov. 5:5).
As you are pinning it down at one point, it morphs into another one. In a bid to trap more souls, Satan keeps creating newer versions of false worship suited for each generation. Talk about old religions for the new age!
They have been here and they will emerge again in another form. The names their objects of worship will take is immaterial, the real deal, as Pauline Andrews puts it, is that “invisible spirit on high” that “walking, talking and breathing” demon goddess that turns many souls away from the Living God and drags them into eternal perdition.
 Abimbola Adelakun, The Ghost of Performance Past: Theatre, Gender and Cultural Memory, Religion and Gender Vol. 7, no. 2, (2017), p. 13.
 Anne Baring and Jules Cashford, The Myth of the Goddess, Penguin Books, 1991, 454.
 International Standard Bible Encyclopedia, Eerdmans: Grand Rapids, Vol. 4, p. 100.
 Janet and Stewart Farrar, The Witches’ Goddess, Phoenix Publishing, 1987, 57.
 The Myth of the Goddess, 254.